Establish your position – Where are you?
Best representation of your company
Communication ideas / Concepts
Visual vs. Verbal information
Images that reach and retain audience
Successful promotion of the message
Analyze your relation to your competitors…
What are your strengths and weaknesses? What sets you apart?
Identify various target audiences
Based on your most urgent needs, your budget will determine which items can be addressed first. Then move incrementally as your business flourishes.